Marketing Translation

Marketing Translation Services From Foreign Translations

Our Marketing translation services provide accurate and well-defined language translations for any marketing situation. Effectively portraying your company brand in a worldwide arena depends greatly on accurate translations of your slogans and associated marketing materials. At Foreign Translations, Inc., we specialize in generating accurate marketing translations so that you can successfully expand your business communications in new markets by connecting with potential new clients around the world.

• Do you want to cater to new, evolving markets while maintaining your brand identity?
• Would you like to generate impressive growth by expanding into international markets?
• Would you like to localize and then adapt your documents to a specific cultural audience?
• Do you need Bilingual Marketing Professionals for your company? Visit Foreign Staffing, Inc.

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Types of Marketing Translation Services

With over 13 years of marketing translation experience, Foreign Translations, Inc. fulfills a variety of marketing needs. Some of the different types of marketing translations we offer include:

Brochure Translations

Translating marketing brochures accurately will make a tremendous difference when trying to sell your product in other countries. In order to be effective, foreigners need to read marketing messages in their native language. This is why brochures, marketing collateral and websites need to be translated.  Foreign Translations, Inc. has successfully translated marketing materials for such companies as Techtronic Industries, Sunbeam/Jarden, L’Oreal, Estée Lauder, Draka Elevator, Topcon and Milwaukee Tools.

Catalog/Manual Translations

Companies need their manuals translated so users of their products can understand how to both install and operate their products.  Foreign Translations, Inc., has translated manuals for such companies as Kirby, Baldor, Techtronic Industries, GN ReSound, Guardian Building Products and Metra Electronics.

Packaging Translation Services

Not only do the manuals need translation, put the packaging the products come in need translation as well.

Websites

A website is sometimes the first type of information translated by a company that wants to expand into foreign markets.  In order to effectively evaluate a company’s product and service offerings, foreign visitors must view website content in their native language. This includes the text, keywords, graphics and whitepapers. Foreign Translations, Inc has translated many company websites including:

• Johnson Controls – Varta Automotive
• Kirby Vacuums
• Draka Elevator Products
• Perecman & Fanning
• Space Electronics
• WSA Global Holdings
• Oxbow Corporation
• Korean DNA Match
• FX Transfers

Other marketing translation services include:

• Advertising copy
• Proposal requests
• Sales presentations
• Audio voiceovers
• Press releases

We can publish any of the above marketing documents both online and in print form.

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Marketing Translation - How Much Will it Cost?

The exact cost of a marketing translation will vary, depending on your translation's:

• Deadline
• Format
• Language combination
• Length

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Ensuring Marketing Translation Accuracy

One of the primary purposes of marketing materials is to introduce your business to potential new clients while also reminding old clients why they should keep using your products and services. At Foreign Translations, Inc., we understand that linguistic nuances, tones and appropriate translations are fundamental to ensuring that your marketing strategies are successful in other countries.

To guarantee accuracy on both the linguistic and marketing levels, we pair you with an expert translator who:

• Is a native speaker of the language to which you are translating your marketing materials; and
• Has a degree in marketing, as well as extensive experience in handling your specific marketing need

Avoid Marketing Translation Problems

With Foreign Translations, Inc., you can avoid slogan mistranslations like…

• American Airlines "Fly in Leather" slogan (advertising its new leather seats), which was mistranslated into Spanish as "Fly Naked"
• Coors' "Turn It Loose" slogan, which was inappropriately translated into Spanish as "Suffer From Diarrhea"
• Pepsi's "Come Alive With the Pepsi Generation" slogan, which was inaccurately translated into Chinese as "Pepsi Brings Your Ancestors Back From the Grave"
• The Dairy Association's "Got Milk?" slogan, which was inappropriately translated into Spanish as "Are You Lactating?"
• While the above mistranslations are amusing, they can clearly shut down a company's business in a new market.

With Foreign Translations, Inc., you will avoid these marketing translation problems. Our experienced and professional translators will ensure that your marketing translations are accurate, appropriate and persuasive.

About Foreign Translations, Inc.

Foreign Translations, Inc. (www.foreigntranslations.com) is a 13 year old foreign language translation, interpreting and website localization firm headquartered in Greenville, SC. With more than 3,000 native translators located in over 30 countries, we translate documents ranging from 1,000 words to over several million words in all the major languages of the world.

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