Tag: website_translation

  • Prepare your Company for Globalization

    Ken Zwerdling's avatar

    By Ken Zwerdling
    on Mar 08, 2011

    Globalization... What is this exactly? Well basically it is the designing of your business processes to function in multiple cultures and languages. Much of the globalization process is achieved by utilizing your company's website.
  • How to Market to the U.S. Hispanic Population

    Ken Zwerdling's avatar

    By Ken Zwerdling
    on Apr 19, 2011

    The 2025 projection shows that the U.S. Hispanic population will increase to 75 million, or one out of every four people. While this substantial market is expanding nationwide, the Hispanic population remains more geographically concentrated. The states with the highest density of Hispanic populations are California, Texas, and Florida.