Tag: culture

• Prepare your Company for Globalization

  

  By Ken Zwerdling
  on Mar 08, 2011

  Globalization... What is this exactly? Well basically it is the designing of your business processes to function in multiple cultures and languages. Much of the globalization process is achieved by utilizing your company's website.

• How to Market to the U.S. Hispanic Population

  

  By Ken Zwerdling
  on Apr 19, 2011

  The 2025 projection shows that the U.S. Hispanic population will increase to 75 million, or one out of every four people. While this substantial market is expanding nationwide, the Hispanic population remains more geographically concentrated. The states with the highest density of Hispanic populations are California, Texas, and Florida.

• Intern Spotlight: Amanda Pilcher

  

  By Michelle Offik
  on Aug 25, 2011

  She said that studying abroad made her feel more aware of global culture and increased her interest in international business. Although interning for just a few months, she feels that she has learned a lot.